Client: SHIRE

Project: ZERO Haemorrhages

CHALLENGE: Create awareness among people with hemophilia, along with healthcare professionals and policy makers, that it’s possible to live hemorrhage free if access to the prevention treatment that best fits their chronic illness is provided.

OUTCOME: Integrated campaign that included a study on the disease prevalence, creation of the visual identity (logo, signature), video recording and editing of patient testimonials to demonstrate how the disease impacts their daily lives, press and paid media strategy and communication pieces for the launch event.