Client: SANOFI
Project: Traveler's Campaign
CHALLENGE: Generate awareness about the importance of appointing the traveler's consult, to avoid several diseases through vaccination.
OUTCOME: Creation of an integrated public relations campaign (including interviews with KOL's), digital influence (with the travel blogger João Cajuda, highlighting the importance of vaccination when visiting his usual destinations), outdoor advertising, banners, posters on the Lisbon subway network.
Awareness campaign from Sanofi Pasteur about the importance of appointing the traveler's consult, to avoid several diseases through vaccination. It featured João Cajuda, an actor and travel blogger that helped spread the importance of appointing this consult before traveling on social networks.
