Client: Sanofi Genzyme
Project: World Pompe day
Challenge: Draw people's attention to a rare and difficult to diagnose disease.
Implementation: To emphasize some of the most common symptoms of the disease (muscle weakness; tiredness; shortness of breath, among others) we used the stairs of Metro de Lisboa and Porto to activate the action. As people went up the stairs, they were reading some of the symptoms of the disease, which could be exactly what they were feeling at that moment. The campaign was also implemented on posters and flyers on buses and coaches of the metro.