Client: Sanofi Genzyme

Project: Awareness campaign The skin i live in

Challenge: Show the daily reality of people with Atopic Dermatitis.

Implementation: With regard to World Atopic Dermatitis Day (September 14), a chronic inflammatory skin disease, we created an awareness campaign for Sanofi Genzyme, in collaboration with ADERMAP and SPDV, inspired by real testimonies that show the daily suffering of who has this AD. In order to transmit some of the greatest difficulties of patients, the images are strong and arouse curiosity, remaining easily in the memory of those who see them.


Show the daily reality of people with Atopic Dermatitis.