Client: MONTENEGRO VETERINARY HOSPITAL

Project: Annual Congress

CHALLENGE: To position the Montenegro Veterinary Hospital Congress as the largest congress in the Iberian Peninsula and as a reference regarding national and international training.

Concept: Creation of the graphic identity, press advisory strategy, including one-to-one negotiations for interviews and background articles, mediation of partnerships with the media, communication of the Montenegro 2017 Startup Award as the first prize for startups in the veterinary field.

OUTCOME: Recognition of the Event as a promoter of innovation with a total of 59 instances of news coverage in the main national media - news agency, television, radio, press and online. We generated 10 interviews, of which 3 were live on television.