Client: MUNDIPHARMA

Project: Awareness campaign World Diabetes Day

Challenge: Create an integrated campaign for the World Diabetes Day in order to raise awareness for the serious problems that this disease can cause.

Idea: Use one of the most recognize Portuguese pop songs to illustrate the consequences of a sedentary life for diabetes.

Implementation: Creation of a strong graphic visual, alerting for the need of changing people’s life habits in order to prevent untreated diabetes having as consequences cardiovascular disease, renal failure and eyes problems.