Client: MUNDIPHARMA

Project: Awareness campaign World Asthma Day

Challenge: Half of the asthmatic population in Portugal don’t have their diabetes controlled. And it is necessary to invert this tendency.

Idea: Demonstrate that the Portuguese, even those with asthma, are unstoppable. Which was confirmed even more in 2020 during the pandemic, upon the celebration of the World Asthma Day.

Implementation: Creation of a digital solidarity run which implicated a blowing challenge.