Client: MYLAN

Project: TV ad

CHALLENGE: Highlight the enduring bond between the Betadine brand and Portuguese families that has lasted for several generations.

OUTCOME: Creation, production and editing of a TV ad with the concept of "Family Heritage" – using the Betadine range is a tradition in Portuguese families for several generations.

Creation, production and editing of a TV ad. With the concept of "family inheritance", we conveyed the Portuguese tradition of families owning and using the Betadine range of products, from one generation to the next.