Client: AUCHAN

Project: Creative Attitude Campaign

CHALLENGE: To implement creative attitude among the employees.

IMPLEMENTATION: Based on quotes from international personalities known for their creative attitude and perseverance, we created an internal campaign inspired by the Obama 2008 campaign that encouraged employees to act upon and be the key to change.

OUTCOME: Expectations were exceeded with an internal recognition of the urgent need for an attitude change.

The campaign was developed with the goal of implementing a creative attitude among employees.