Client: ALFASIGMA

Project: Zir-Fos Campaign

CHALLENGE: Increase the awareness of how important the use of probiotics and prebiotics are to strengthen the gut flora, noting that the best way to achieve this is by taking Zir-Fos.

IMPLEMENTATION: Creation of an integrated campaign featuring "Maria Biota", the well-being ambassador of the gut, as its main character – a persona that was conceptually and graphically created to convey the product messages and was applied to consumer and professional healthcare information pieces: development of the zirfos.pt website, creation of the MariaBiota magazine and digital media.

OUTCOME: The client's business objectives were achieved and the organic reach on the subject was superior to the investment in the campaign.