Client: ADIFA - Association of Pharmaceutical Distributors

Project: National Congress of Pharmaceutical Distribution 2019

CHALLENGE: Increase the awareness of ADIFA as a reference entity in the sector.

OUTCOME: Conception and implementation of a press advisory strategy to promote the Congress, including the preparation of communication pivot points and key messages, management of interviews with the association's spokespersons before and during the event, and management of the moderation of the event with the journalist João Moleira (SIC).

Resultado: 100 news reports in 20 days, including 73 in online media, 15 in television, 7 in print and 5 in radio.