Client: Sanofi Genzyme

Project: Awareness campaign The other side of my skin

Challenge: Encourage people to wear a piece of clothing backwards to illustrate the suffering that some garments with seams and labels can cause people with Atopic Dermatitis.

Implementation: To mark World Atopic Dermatitis Day (September 14), we created an action for Adermap that challenged people to wear clothes in reverse and to share on social media to draw attention to AD and the weaknesses it causes in everyday life of people with the disease.